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By John Broetje | Beds 101, Blog | Oct 18, 2013
“I’m an experienced pro in retail mattress sales, but the one area I would like to improve is how to gently take parents looking at the cheapest mattress they can find and reorient them toward the importance of the quality of their child’s sleep.”
If you have found yourself in this dilemma time in time again, this article may be able to shred some light and important talking points on the important of sleep especially in children. It’s a question that has been asked time and time again. Why would so many caring parents want to scrimp on mattresses for their children? The answer is simply that many parents aren’t aware of the crucial role mattresses play in the overall health and well-being of their children.
Most kids seem to sleep pretty well wherever they are, but parents aren’t able to gauge the quality of sleep. And with so many other needs and wants to fulfill, mattresses can be just another item on the shopping list. Dollars have to be allocated.
Understanding parents’ mindsets is the first step in helping them. That’s where RSAs come in. There may be nothing nobler than helping parents choose to invest in quality, comfortable and supportive mattresses for their kids.
Try this approach to aid parents in making better choices:
“I’m glad you came today. We feel it is our responsibility to give you some helpful information so that you can choose a mattress that is both a good value and good for your child’s health and wellness. The Better Sleep Council recommends children sleep nine hours per night. That’s the equivalent of more than 11 full days per month. Your child will spend more time sleeping on his mattress than doing any other activity. A quality mattress may be the most important purchase you can make for your child.”
Suggested Talking Points
Understanding the benefits of deep, restorative sleep and having a mission to help parents choose to invest in a comfortable, supportive mattresses for their children are rewarding for RSAs. But the real payoff is for the parents.
<Article Source: Sleep Savvy Magazine, Sept 2013, “Closing Words,” by Gerry Morris.>