May is Better Sleep Month!

“Get on top of a new mattress and get to the bottom of making the right purchase” is the theme of this year’s Better Sleep Month, which begins May 1 and is sponsored by the Better Sleep Council, the consumer education arm of the International Sleep Products Association.

This year’s message is designed to help consumers “purchase with confidence” by taking the hesitation, frustration and pain out of selecting a new mattress, empowering them with knowledge and reinforcing their buying decision.

The campaign is driven by qualtitative research identifying key “pain points” for consumers looking to replace their mattress. “Get on Top” is supported by a national media pitching campaign, BSC website information and social media, including a blogger program and cash giveaway on Facebook.

The BSC hopes to reach 30 million Americans with its mattress-focused message timed to coincide with the beginning of Memorial Day Mattress sales.

BSC Survey Stats:

48% of Americans say they don’t get enough sleep, but less than half of them take a specific action to help them get better sleep.

50% of American say they would feel frustrated if they lost an hour of sleep at night and it wasn’t by choice.

4 signs you need a new mattress set desperately:

1) You wake up with stiffness, numbness, aches and pains.

2) You had a better night’s sleep somewhere other than your own bed, such as a hotel.

3) Your mattress shows visible signs of overuse – it sags, has lumps, the interior is exposed.

4) Your mattress is over 7 years old.

<article source: Sleep Savvy Magazine April 2014>

This blog post was originally published at Sleep Savvy Magazine and does not provide medical advice. It is intended for general informational purposes only and does not address individual circumstances. It is not a substitute for professional medical advice, diagnosis or treatment and should not be relied on to make decisions about your health. Never ignore professional medical advice in seeking treatment because of something you have read on MattressDepotUSA.com. If you think you may have a medical emergency, immediately call your doctor or dial 911.