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By John Broetje | Uncategorized | Oct 18, 2013
“I’m an experienced pro in retail mattress sales, but the one area I would like to improve is how to gently take parents looking at the cheapest mattress they can find and reorient them toward the importance of the quality of their child’s sleep.” If you have found yourself in this dilemma time in time…
By John Broetje | Uncategorized | Sep 27, 2013
In today’s world, mattress shoppers are emboldened because of the proliferation of choices of products and retailers, the abundance of online information and the influence of social media. Shoppers are paying less attention to what retailers and manufacturers say, and instead, are consulting more with their peer networks and consumer review sites to determine what…
