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By John Broetje | Blog | May 23, 2014
There is no question that getting your share of a good night’s deep, restful, rejuvenating sleep is essential for good health. Heck, it’s essential for life itself, yet so many of us suffer night after night lying in bed, trying to fall asleep only to be disappointed again and again. Here are some proven steps…
By John Broetje | Blog | May 16, 2014
How can a piece of paper make a sleep set last longer? Well, it can’t, unless you’re stuffing multiple reams of Dunder-Mifflin’s finest into the upholstery layers of a mattress. Yet bedding companies have known for years that offering a longer warranty, no matter how convoluted, changes the public’s perception of a mattress, making them…
By John Broetje | Blog | May 9, 2014
“Get on top of a new mattress and get to the bottom of making the right purchase” is the theme of this year’s Better Sleep Month, which begins May 1 and is sponsored by the Better Sleep Council, the consumer education arm of the International Sleep Products Association. This year’s message is designed to help…
By John Broetje | Blog | May 5, 2014
Should that be the headline of every mattress ad ever written? Seriously, think about that for a second because most consumers have absolutely no idea how important it is to sleep on a comfortable mattress. It’s important because the right mattress will give them the restorative sleep they desperately need. You think I am being…
By John Broetje | Blog | Apr 25, 2014
Casey Vandeventer did not mean to text the name of her dead father to a friend. In fact, she wasn’t even conscious when it happened. No, this isn’t the beginning of a ghost story and Vandeventer, 31, wasn’t possessed. She was sleeptexting, and she’s not alone, according to researchers like Dr. Michael Gelb, a clinical…
By John Broetje | Blog | Apr 18, 2014
Sleep-related “brainwashing” and shrinking brain cells sound scary but may hold the key to treating debilitating neurological disorders like Alzherimer’s disease. A recent study from New York’s University of Rochester Medical Center, published in the journal Science, shows that the brain’s glymphatic system, which washes away certain toxins from the brain, does most of its…
By John Broetje | Blog | Apr 11, 2014
There’s good news for the 18 million Americans with sleep apnea, a disorder that causes airways to repeatedly collapse during sleep. According to the New England Journal of Medicine, researchers have developed a surgically implanted “pulse generator” that senses when a patient is struggling to breathe and then stimulates the hypoglossal nerve in the neck…
By John Broetje | Blog | Mar 28, 2014
False. No matter what someone tells you, this is not true. Memory foam is a very unique animal in the foam world. It is denser and more viscous and fluid like than regular foam. Tempur-Pedic has done an amazing job, creating extremely durable, comfortable, and wonderful-feeling memory foam. No doubt they are the “gold standard”…
By John Broetje | Blog | Mar 21, 2014
Did you ever stop to think where your money goes when you make a purchase? Who are you supporting when you make a purchaser from a big box store? How about a purchase online? Consider this information from the folks at the 3/50 project: For every $100 spent in locally owned independent stores, $68 returns…
By John Broetje | Blog | Mar 14, 2014
In the mattress industry this rule of thumb seems elementary, but you would be surprised by the amount of people that purchase a bed doing the “5 fingers tells me all push down test.” You know the maneuver that some do when they shop for beds. Pushing down on the bed with their hand and…
By John Broetje | Blog | Feb 13, 2014
“You are getting very sleepy.” Add a swinging chain watch and a magician, and you’ll be out in seconds. A new study conducted at Southern Illinois University Edwardsville and published in the Journal of Applied Social Psychology shows that the words involved in coaxing your brain to sleep may be more important than the magic….
Why do humans sometimes cough while asleep, but they never sneeze? According to Dr.Fredric Neuman, in a recent post as his “Fighting Fear” blog in Psychology Today, it’s a matter of preservation. Being a quiet sleeper may have protected early humans from nighttime predators. Imagine a saber-tooth tiger treading silently through woods when suddenly he…
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